@import url('https://fonts.googleapis.com/css2?family=Geist:wght@300;400;500;600&family=Berkshire+Swash&display=swap');

/* ============================================================
   RESET & ROOT
   ============================================================ */

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
  --bg:            #ffffff;
  --page-bg:       #f4f6f8;
  --bg-secondary:  #ffffff;
  --text:          #111110;
  --text-secondary:#5f5e5a;
  --text-tertiary: #888780;
  --border:        rgba(0,0,0,0.10);
  --border-mid:    rgba(0,0,0,0.18);
  --border-strong: rgba(0,0,0,0.28);
  --blue:          #185FA5;
  --blue-bg:       #e6f1fb;
  --blue-text:     #0c447c;
  --green:         #1D9E75;
  --green-bg:      #eaf3de;
  --green-text:    #3b6d11;
  --red:           #E24B4A;
  --amber-bg:      #faeeda;
  --amber-text:    #854f0b;
  --radius:        8px;
  --radius-lg:     12px;
}

/* ============================================================
   BASE
   ============================================================ */

body {
  font-family: 'Geist', sans-serif;
  background: var(--page-bg);
  color: var(--text);
  font-weight: 300;
  line-height: 1.75;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

a   { color: inherit; }
/*img { width: 100%; height: auto; display: block; border-radius: var(--radius); }*/
img.card-logo  { border-radius:0; border-radius:none; }

h1 { font-size: 48px; font-weight: 300; letter-spacing: -0.03em; line-height: 1.08; margin-bottom: 1.25rem; }
h2 { font-size: 28px; font-weight: 400; letter-spacing: -0.02em; line-height: 1.2;  margin-bottom: 1rem; }
p  { font-size: 16px; color: var(--text-secondary); margin-bottom: 1.25rem; font-weight: 300; line-height: 1.75; }

/* ============================================================
   LAYOUT
   ============================================================ */

.site    { max-width: 900px; margin: 0 auto; padding: 0 2rem; }
.page    { max-width: 760px; margin: 0 auto; padding: 3rem 2rem 6rem; }
.divider { height: 0.5px; background: var(--border); margin: 3rem 0; }

/* ============================================================
   NAV
   ============================================================ */

nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 2rem 0;
  border-bottom: 0.5px solid var(--border);
}
.nav-logo  { font-size: 12px; font-weight: 500; letter-spacing: 0.04em; text-transform: uppercase; text-decoration: none; color: var(--text); display: inline-flex; align-items: center; gap: 12px; }
.nav-avatar { width: 34px; height: 34px; border-radius: 50%; object-fit: cover; display: block; flex-shrink: 0; }
.nav-links { display: flex; gap: 2rem; list-style: none; }
.nav-links a { font-size: 12px; font-weight: 500; color: var(--text-secondary); text-decoration: none; letter-spacing: 0.04em; text-transform: uppercase; }
.nav-links a:hover { color: var(--text); }

/* ============================================================
   TYPOGRAPHY UTILITIES
   ============================================================ */

.tag           { font-size: 11px; font-weight: 500; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1rem; display: block; }
.section-label { font-size: 11px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1rem; display: block; }
.hero-desc     { font-size: 16px; color: var(--text-secondary); max-width: 600px; margin-bottom: 1rem; line-height: 1.75; font-weight: 300; }

.back-link {
  font-size: 16px; text-transform: uppercase; letter-spacing: 0.08em;
  color: var(--text-tertiary); text-decoration: none;
  display: inline-flex; align-items: center; gap: 6px;
  margin-bottom: 3rem; font-weight: 400;
}
.back-link:hover { color: var(--text); }

/* ============================================================
   SHARED COMPONENTS
   ============================================================ */

/* Meta row */
.meta-row   { display: grid; grid-template-columns: repeat(4,1fr); gap: 1px; border-radius: var(--radius); overflow: hidden; margin-bottom: 4rem; }
.meta-cell  { padding: 1rem 1.25rem; background: var(--bg-secondary); }
.meta-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--text-tertiary); font-weight: 500; margin-bottom: 4px; }
.meta-value { font-size: 16px; font-weight: 400; color: var(--text); }

/* Stat boxes */
.stat-callout   { display: grid; grid-template-columns: repeat(3,1fr); gap: 1rem; margin: 2rem 0; }
.stat-callout-4 { display: grid; grid-template-columns: repeat(4,1fr); gap: 1rem; margin: 2rem 0; }
.stat-box    { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.25rem; }
.stat-number { font-size: 32px; font-weight: 300; letter-spacing: -0.03em; line-height: 1; margin-bottom: 4px; color: var(--text); }
.stat-note   { font-size: 16px; color: var(--text-tertiary); font-weight: 300; }

/* Insight block */
.insight-block   { border-left: 2px solid var(--border-mid); padding: 0.25rem 0 0.25rem 1.5rem; margin: 2rem 0; }
.insight-block p { font-size: 16px; font-style: italic; color: var(--text); margin: 0; font-weight: 300; }

/* Tools pills */
.tools-row { display: flex; gap: 8px; flex-wrap: wrap; margin: 1.5rem 0; }
.tool-pill { font-size: 16px; padding: 5px 12px; border-radius: 20px; background: var(--bg); color: var(--text-secondary); font-weight: 300; }

/* Hypothesis list */
.hypothesis-list           { display: flex; flex-direction: column; margin: 1.5rem 0; }
.hypothesis-item           { display: grid; grid-template-columns: 28px 1fr; gap: 1rem; padding: 1.25rem 0; border-bottom: 0.5px solid var(--border); align-items: start; }
.hypothesis-item:first-child{ border-top: 0.5px solid var(--border); }
.h-num   { font-size: 16px; font-weight: 300; color: var(--text-tertiary); line-height: 1.8; }
.h-title { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 4px; }
.h-text  { font-size: 16px; color: var(--text-secondary); line-height: 1.65; margin: 0; font-weight: 300; }
.h-text strong { color: var(--text); font-weight: 500; }

/* Process steps */
.process-steps             { display: flex; flex-direction: column; margin: 1.5rem 0; }
.process-step              { display: grid; grid-template-columns: 36px 1fr; gap: 1rem; padding: 1.25rem 0; border-bottom: 0.5px solid var(--border); }
.process-step:first-child  { border-top: 0.5px solid var(--border); }
.step-num   { width: 26px; height: 26px; border-radius: 50%; background: var(--bg-secondary); display: flex; align-items: center; justify-content: center; font-size: 12px; font-weight: 500; color: var(--text-secondary); flex-shrink: 0; margin-top: 3px; }
.step-title { font-size: 16px; font-weight: 500; margin-bottom: 4px; color: var(--text); }
.step-desc  { font-size: 16px; color: var(--text-secondary); font-weight: 300; line-height: 1.65; margin: 0; }

/* Result grid */
.result-grid  { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; margin: 2rem 0; }
.result-card  { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.25rem 1.5rem; }
.result-title { font-size: 16px; font-weight: 500; margin-bottom: 0.4rem; color: var(--text); }
.result-body  { font-size: 16px; color: var(--text-secondary); margin: 0; line-height: 1.6; font-weight: 300; }

/* CTA */
.cta-section { margin-top: 4rem; padding-top: 3rem; border-top: 0.5px solid var(--border); }
.cta-link    { display: inline-flex; align-items: center; gap: 6px; font-size: 16px; color: var(--text); text-decoration: none; border-bottom: 0.5px solid var(--border-strong); padding-bottom: 2px; font-weight: 400; }
.cta-link:hover { border-color: var(--text); }

/* Image grid */
.img-grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; margin: 2rem 0; }
.case-img         { margin: 2rem 0; }
.case-img img     { border-radius: var(--radius); width: 100%; height: auto; max-height: 600px; object-fit: contain; }
.case-img-caption { font-size: 16px; color: var(--text-tertiary); margin-top: 8px; font-weight: 300; font-style: italic; }

/* Case study logo */
.cs-logo { height: 22px; width: auto; max-width: 120px; object-fit: contain; display: block; margin-bottom: 1.25rem; filter: grayscale(100%); }

/* Footer */
footer        { border-top: 0.5px solid var(--border); padding: 2rem 0; display: flex; justify-content: space-between; align-items: center; }
.footer-name  { font-size: 16px; font-weight: 400; letter-spacing: -0.01em; }
.footer-links { display: flex; gap: 1.5rem; }
.footer-links a { font-size: 12px; font-weight: 500; color: var(--text-secondary); text-decoration: none; text-transform: uppercase; letter-spacing: 0.04em; }
.footer-links a:hover { color: var(--text); }

/* ============================================================
   INDEX — HERO
   ============================================================ */

.hero         { padding: 6rem 0 5rem; display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: end; }
.hero-eyebrow { font-size: 11px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.5rem; }
.hero-name    { font-size: 50px; font-weight: 300; line-height: 1.08; letter-spacing: -0.03em; margin-bottom: 1.5rem; color: var(--text); }
.hero-name em { font-style: italic; color: var(--text-secondary); }
.hero-stat-group    { display: flex; flex-direction: column; gap: 1.75rem; border-left: 0.5px solid var(--border); padding-left: 2.5rem; padding-top: 1.25rem; }
.hero-stat-label    { font-size: 11px; font-weight: 500; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 3px; }
.hero-stat-value    { font-size: 34px; font-weight: 300; line-height: 1; letter-spacing: -0.03em; color: var(--text); }
.hero-stat-sub      { font-size: 16px; color: var(--text-tertiary); margin-top: 3px; font-weight: 300; }
.hero-stat-value-sm { font-size: 16px; font-weight: 400; letter-spacing: -0.01em; line-height: 1.5; color: var(--text); }

/* ============================================================
   INDEX — PROFILE
   ============================================================ */

.profile         { padding: 5rem 0 4rem; display: grid; grid-template-columns: 120px 1fr; gap: 2.5rem; align-items: center; border-top: 0.5px solid var(--border); }
.profile-img     { width: 120px; height: 120px; border-radius: 50%; object-fit: cover; display: block; }
.profile-text h2 { font-size: 22px; font-weight: 400; letter-spacing: -0.02em; margin-bottom: 0.75rem; color: var(--text); }
.profile-text p  { font-size: 16px; color: var(--text-secondary); font-weight: 300; line-height: 1.75; margin-bottom: 0; }

/* ============================================================
   INDEX — CASE CARDS
   ============================================================ */

.section-header { padding: 4rem 0 2rem; border-top: 0.5px solid var(--border); font-size: 11px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-tertiary); }
.case-grid  { display: flex; flex-direction: column; gap: 1.25rem; padding-bottom: 4rem; }
.case-card  { display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem; align-items: center; background: var(--bg); border-radius: var(--radius-lg); padding: 2.5rem; text-decoration: none; color: inherit; }
.case-card:hover { opacity: 0.92; }
.card-logo    { height: 32px; width: auto; max-width: 130px; object-fit: contain; display: block; margin-bottom: 1.75rem; }
.card-tag     { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 0.6rem; display: block; }
.card-title   { font-size: 22px; font-weight: 400; letter-spacing: -0.02em; line-height: 1.2; margin-bottom: 0.75rem; color: var(--text); }
.card-desc    { font-size: 16px; line-height: 1.65; color: var(--text-secondary); margin-bottom: 1.75rem; font-weight: 300; }
.card-metrics { display: flex; gap: 1.75rem; flex-wrap: wrap; }
.metric-value { font-size: 18px; font-weight: 600; letter-spacing: -0.02em; line-height: 1; color: var(--text); }
.metric-label { font-size: 14px; color: var(--text-tertiary); margin-top: 4px; font-weight: 400; }

/* Card visual — fixed height so photo images don't blow out */
.card-visual  { display: flex; align-items: center; justify-content: center; border-radius: var(--radius); overflow: hidden; }
.card-visual img { display: block; width: 100%; height: auto; max-height: 360px; object-fit: contain; border-radius: var(--radius); }

.case-card--locked { position: relative; cursor: default; }
.starIcon { font-size: 0.6em; vertical-align: middle; padding-left:4px; }
.card-locked-label { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); background: var(--text); color: var(--bg); font-size: 13px; font-weight: 500; letter-spacing: 0.04em; padding: 10px 20px; border-radius: 100px; white-space: nowrap; pointer-events: none; }

/* ============================================================
   INDEX — CARD VISUALS (decorative diagrams)
   ============================================================ */

.visual-dunelm  { display: flex; flex-direction: column; justify-content: space-between; padding: 1rem 1.25rem 0.875rem; width: 100%; height: 100%; }
.vis-chart-title{ font-size: 11px; font-weight: 500; color: var(--text-tertiary); letter-spacing: 0.04em; text-transform: uppercase; flex-shrink: 0; }
.vis-bars       { display: flex; align-items: flex-end; justify-content: center; gap: 20px; flex: 1; padding-top: 0.5rem; }
.vis-bar-wrap   { display: flex; flex-direction: column; align-items: center; gap: 6px; }
.vis-bar        { width: 36px; border-radius: 3px 3px 0 0; }
.vis-bar-label  { font-size: 11px; color: var(--text-tertiary); font-weight: 300; }

.visual-logten  { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; padding: 1.25rem; width: 100%; height: 100%; align-items: center; }
.vis-panel      { border-radius: 6px; padding: 10px 8px; height: 100%; display: flex; flex-direction: column; gap: 6px; }
.vis-panel-label{ font-size: 10px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--text-tertiary); margin-bottom: 4px; font-weight: 500; }
.vis-row        { height: 8px; border-radius: 3px; background: var(--border); }
.vis-row.a1 { width: 90%; } .vis-row.a2 { width: 70%; } .vis-row.a3 { width: 80%; } .vis-row.a4 { width: 50%; }
.vis-row.b1 { width: 90%; background: #185FA5; } .vis-row.b2 { width: 60%; background: #185FA5; opacity: 0.6; } .vis-row.b3 { width: 75%; background: #185FA5; opacity: 0.4; } .vis-row.b4 { width: 45%; }

.visual-moovel  { display: flex; gap: 16px; align-items: center; justify-content: center; padding: 1.5rem; width: 100%; height: 100%; }
.vis-phone      { width: 60px; height: 112px; border-radius: 10px; background: var(--bg-secondary); display: flex; flex-direction: column; padding: 10px 7px; gap: 5px; flex-shrink: 0; }
.vis-phone-bar  { height: 8px; border-radius: 3px; background: var(--border); }
.vis-phone-bar.accent { background: #185FA5; } .vis-phone-bar.mid { width: 70%; } .vis-phone-bar.short { width: 45%; }
.vis-stat-stack { display: flex; flex-direction: column; gap: 8px; }
.vis-pill       { font-size: 12px; padding: 4px 10px; border-radius: 20px; background: var(--blue-bg); color: var(--blue-text); font-weight: 400; white-space: nowrap; }
.vis-pill.green { background: var(--green-bg); color: var(--green-text); }

.visual-disney  { display: flex; flex-direction: column; gap: 10px; padding: 1.5rem; width: 100%; justify-content: center; }
.vis-persona-row{ display: flex; align-items: center; gap: 10px; }
.vis-avatar     { width: 30px; height: 30px; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 16px; font-weight: 500; flex-shrink: 0; }
.vis-avatar.ce  { background: var(--blue-bg);  color: var(--blue-text); }
.vis-avatar.li  { background: var(--amber-bg); color: var(--amber-text); }
.vis-avatar.ad  { background: var(--green-bg); color: var(--green-text); }
.vis-persona-name { font-size: 12px; font-weight: 400; color: var(--text); }
.vis-persona-role { font-size: 11px; color: var(--text-tertiary); }
.vis-connector  { width: 1px; height: 8px; background: var(--border); margin-left: 14px; }

.visual-va      { display: flex; flex-direction: column; gap: 10px; padding: 1.5rem; width: 100%; height: 100%; justify-content: center; }
.va-funnel-row  { display: flex; align-items: center; gap: 10px; }
.va-funnel-label{ font-size: 12px; color: var(--text-tertiary); width: 72px; flex-shrink: 0; font-weight: 300; white-space: nowrap; }
.va-funnel-bar  { height: 10px; border-radius: 3px; }
.va-funnel-bar.s1 { background: #185FA5; flex: 1; } .va-funnel-bar.s2 { background: #185FA5; opacity: 0.7; width: 78%; } .va-funnel-bar.s3 { background: #1D9E75; width: 62%; } .va-funnel-bar.s4 { background: #1D9E75; opacity: 0.7; width: 48%; }
.va-divider     { height: 0.5px; background: var(--border); margin: 2px 0; }
.va-stat-row    { display: flex; gap: 7px; margin-top: 2px; }
.va-pill        { font-size: 11px; padding: 3px 8px; border-radius: 20px; background: var(--green-bg); color: var(--green-text); font-weight: 400; }
.va-pill.blue   { background: var(--blue-bg); color: var(--blue-text); }

/* ============================================================
   INDEX — EXPERIENCE + CTA
   ============================================================ */

.experience   { padding: 4rem 0; border-top: 0.5px solid var(--border); }
.exp-list     { display: flex; flex-direction: column; }
.exp-row      { display: grid; grid-template-columns: 130px 1fr auto; align-items: baseline; padding: 1.1rem 0; border-bottom: 0.5px solid var(--border); gap: 2rem; }
.exp-year     { font-size: 16px; color: var(--text-tertiary); font-weight: 300; }
.exp-company  { font-size: 16px; font-weight: 400; }
.exp-role     { font-size: 16px; color: var(--text-secondary); text-align: right; font-weight: 300; }
.cta-row      { display: flex; align-items: center; gap: 1.5rem; padding: 3.5rem 0; border-top: 0.5px solid var(--border); }
.cta-primary  { display: inline-flex; align-items: center; gap: 6px; background: var(--text); color: var(--bg); font-family: 'Geist', sans-serif; font-size: 16px; font-weight: 400; letter-spacing: 0.02em; padding: 10px 22px; border-radius: 100px; text-decoration: none; border: none; cursor: pointer; }
.cta-secondary{ font-size: 16px; color: var(--text-secondary); text-decoration: none; letter-spacing: 0.06em; text-transform: uppercase; font-weight: 400; }
.cta-secondary:hover { color: var(--text); }

/* ============================================================
   DUNELM — conversion visual
   ============================================================ */

.conversion-visual { background: var(--bg-secondary); border-radius: var(--radius); padding: 2rem; margin: 2rem 0; }
.conv-label     { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.25rem; }
.conv-rows      { display: flex; flex-direction: column; gap: 14px; }
.conv-row       { display: flex; align-items: center; gap: 12px; }
.conv-row-label { font-size: 16px; color: var(--text-secondary); width: 60px; flex-shrink: 0; font-weight: 300; }
.conv-bar-track { flex: 1; height: 10px; background: var(--border); border-radius: 3px; overflow: hidden; min-width: 0; }
.conv-bar-fill  { height: 100%; border-radius: 3px; }
.conv-row-value { font-size: 16px; font-weight: 500; width: 40px; text-align: right; flex-shrink: 0; }

/* ============================================================
   MOOVEL — solution list + time visual
   ============================================================ */

.solution-list          { display: flex; flex-direction: column; margin: 1.5rem 0; }
.solution-item          { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; padding: 1.5rem 0; border-bottom: 0.5px solid var(--border); align-items: start; }
.solution-item:first-child{ border-top: 0.5px solid var(--border); }
.solution-problem-label { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 6px; }
.solution-problem       { font-size: 16px; color: var(--text-tertiary); font-weight: 300; line-height: 1.6; margin: 0; }
.solution-fix           { font-size: 16px; color: var(--text-secondary); font-weight: 300; line-height: 1.6; margin: 0; }
.solution-fix strong    { color: var(--text); font-weight: 500; display: block; margin-bottom: 4px; }

.time-visual    { background: var(--bg-secondary); border-radius: var(--radius); padding: 2rem; margin: 2rem 0; display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; align-items: center; }
.time-col       { display: flex; flex-direction: column; gap: 8px; }
.time-col-label { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 4px; }
.time-bar-wrap  { display: flex; align-items: center; gap: 10px; }
.time-bar       { height: 10px; border-radius: 3px; }
.time-value     { font-size: 16px; font-weight: 400; color: var(--text-secondary); white-space: nowrap; }

/* ============================================================
   LOGTEN — assumptions, status widget, arch, rollout, saas
   ============================================================ */

.assumption-list            { display: flex; flex-direction: column; margin: 1.5rem 0; }
.assumption-item            { display: grid; grid-template-columns: 28px 1fr; gap: 1rem; padding: 1.25rem 0; border-bottom: 0.5px solid var(--border); align-items: start; }
.assumption-item:first-child{ border-top: 0.5px solid var(--border); }
.a-num   { font-size: 16px; font-weight: 300; color: var(--text-tertiary); line-height: 1.8; }
.a-title { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 4px; }
.a-text  { font-size: 16px; color: var(--text-secondary); line-height: 1.6; margin: 0; font-weight: 300; }

.status-visual  { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.75rem; margin: 2rem 0; display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; align-items: start; }
.status-label   { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1rem; }
.widget-grid    { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.widget-card    { background: var(--bg); border-radius: 10px; padding: 12px; }
.widget-title   { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 2px; }
.widget-status-ok  { font-size: 16px; color: #1D9E75; font-weight: 400; margin-bottom: 6px; }
.widget-status-warn{ font-size: 16px; color: #BA7517; font-weight: 400; margin-bottom: 6px; }
.widget-desc    { font-size: 16px; color: var(--text-tertiary); font-weight: 300; line-height: 1.4; }
.widget-card.highlight { background: #185FA5; border-color: #185FA5; }
.widget-card.highlight .widget-title { color: #fff; }
.widget-big-num { font-size: 28px; font-weight: 300; color: #fff; line-height: 1; margin-bottom: 2px; }
.widget-big-label{ font-size: 16px; color: rgba(255,255,255,0.7); font-weight: 300; }
.alert-row      { display: flex; align-items: center; gap: 8px; padding: 4px 0; }
.alert-dot      { width: 3px; height: 14px; border-radius: 2px; flex-shrink: 0; }
.alert-dot.red  { background: #E24B4A; }
.alert-dot.amber{ background: #BA7517; }
.alert-label    { font-size: 16px; color: var(--text-secondary); font-weight: 300; }

.projection-panel { background: var(--bg); border-radius: 10px; padding: 12px; display: flex; flex-direction: column; gap: 8px; }
.proj-title     { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 4px; }
.proj-row       { display: flex; align-items: center; justify-content: space-between; gap: 8px; padding: 4px 0; border-bottom: 0.5px solid var(--border); }
.proj-row:last-child { border-bottom: none; }
.proj-name      { font-size: 16px; color: var(--text-secondary); font-weight: 300; }
.status-badge   { display: inline-flex; align-items: center; font-size: 14px; font-weight: 400; padding: 0px 12px; border-radius: 20px; white-space: nowrap; }
.badge-red      { background: #fcebeb; color: #A32D2D; }
.badge-amber    { background: var(--amber-bg); color: var(--amber-text); }
.badge-green    { background: var(--green-bg); color: var(--green-text); }

.arch-visual      { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; margin: 2rem 0; }
.arch-panel       { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.25rem; }
.arch-panel-label { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1rem; }
.arch-item        { display: flex; align-items: center; gap: 8px; padding: 7px 10px; border-radius: 6px; margin-bottom: 6px; font-size: 16px; font-weight: 300; }
.arch-item.global     { background: var(--blue-bg);  color: var(--blue-text); }
.arch-item.contextual { background: var(--green-bg); color: var(--green-text); }
.arch-item.mixed      { background: var(--amber-bg); color: var(--amber-text); }
.arch-dot   { width: 6px; height: 6px; border-radius: 50%; background: currentColor; flex-shrink: 0; }
.arch-legend{ display: flex; gap: 12px; margin-top: 1rem; flex-wrap: wrap; }
.legend-item{ display: flex; align-items: center; gap: 5px; font-size: 16px; color: var(--text-tertiary); font-weight: 300; }
.legend-dot { width: 6px; height: 6px; border-radius: 50%; }

.change-list            { display: flex; flex-direction: column; margin: 1.5rem 0; }
.change-item            { display: grid; grid-template-columns: 28px 1fr; gap: 1rem; padding: 1.25rem 0; border-bottom: 0.5px solid var(--border); align-items: start; }
.change-item:first-child{ border-top: 0.5px solid var(--border); }
.change-num   { font-size: 16px; font-weight: 300; color: var(--text-tertiary); line-height: 1.8; }
.change-title { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 4px; }
.change-desc  { font-size: 16px; color: var(--text-secondary); font-weight: 300; line-height: 1.6; margin: 0; }

.rollout-visual     { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.75rem; margin: 2rem 0; }
.rollout-label      { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.5rem; }
.rollout-steps      { display: flex; align-items: center; }
.rollout-step       { display: flex; flex-direction: column; align-items: center; gap: 8px; }
.rollout-dot        { width: 40px; height: 40px; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 16px; font-weight: 500; flex-shrink: 0; background: #185FA5; color: #fff; }
.rollout-step-label { font-size: 16px; color: var(--text-tertiary); font-weight: 300; text-align: center; line-height: 1.4; }
.rollout-line       { flex: 1; height: 0.5px; background: var(--border-mid); margin-bottom: 26px; }

.saas-visual  { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.75rem; margin: 2rem 0; overflow-x: auto; -webkit-overflow-scrolling: touch; }
.saas-label   { font-size: 14px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.25rem; }
.saas-table   { width: 100%; border-collapse: collapse; min-width: 500px; }
.saas-table th{ font-size: 12px; font-weight: 500; letter-spacing: 0.04em; text-transform: uppercase; color: var(--text-tertiary); padding: 0 12px 8px 0; text-align: left; }
.saas-table td{ font-size: 14px; color: var(--text-secondary); font-weight: 300; padding: 8px 12px 8px 0; border-top: 0.5px solid var(--border); vertical-align: middle; }
.saas-table td:first-child { color: var(--text); font-weight: 400; }

/* ============================================================
   DISNEY — persona map + tension visual
   ============================================================ */

.persona-map       { background: var(--bg-secondary); border-radius: var(--radius); padding: 2rem; margin: 2rem 0; }
.persona-map-label { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.5rem; }
.persona-flow      { display: grid; grid-template-columns: 1fr 32px 1fr 32px 1fr; gap: 0; align-items: start; }
.persona-card      { background: var(--bg); border-radius: var(--radius); padding: 1rem; }
.persona-avatar    { width: 36px; height: 36px; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 16px; font-weight: 500; margin-bottom: 10px; }
.persona-avatar.ce { background: var(--blue-bg);  color: var(--blue-text); }
.persona-avatar.li { background: var(--amber-bg); color: var(--amber-text); }
.persona-avatar.ad { background: var(--green-bg); color: var(--green-text); }
.persona-name      { font-size: 16px; font-weight: 500; color: var(--text); margin-bottom: 3px; }
.persona-role      { font-size: 16px; color: var(--text-tertiary); font-weight: 300; margin-bottom: 10px; }
.persona-task      { font-size: 16px; color: var(--text-secondary); font-weight: 300; padding: 5px 8px; background: var(--bg-secondary); border-radius: 4px; margin-bottom: 5px; line-height: 1.4; }
.persona-arrow     { display: flex; align-items: center; justify-content: center; padding-top: 28px; color: var(--text-tertiary); font-size: 16px; }

.tension-visual  { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.75rem; margin: 2rem 0; display: grid; grid-template-columns: 1fr 40px 1fr; gap: 1rem; align-items: center; }
.tension-label   { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 4px; }
.tension-item    { font-size: 16px; font-weight: 300; color: var(--text-secondary); padding: 6px 10px; background: var(--bg); border-radius: 6px; line-height: 1.4; margin-bottom: 6px; }
.tension-middle  { display: flex; align-items: center; justify-content: center; font-size: 18px; color: var(--text-tertiary); }

/* ============================================================
   VIRGIN ATLANTIC — variance visual
   ============================================================ */

.variance-visual { background: var(--bg-secondary); border-radius: var(--radius); padding: 1.75rem; margin: 2rem 0; }
.variance-label  { font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-tertiary); margin-bottom: 1.25rem; }
.variance-rows   { display: flex; flex-direction: column; gap: 10px; }
.variance-row    { display: flex; align-items: center; gap: 10px; }
.variance-store  { font-size: 16px; color: var(--text-tertiary); width: 60px; flex-shrink: 0; font-weight: 300; }
.variance-track  { flex: 1; height: 10px; background: var(--border); border-radius: 3px; overflow: hidden; min-width: 0; }
.variance-bar    { height: 100%; border-radius: 3px; }
.variance-val    { font-size: 16px; font-weight: 500; width: 44px; text-align: right; flex-shrink: 0; }

/* ============================================================
   RESPONSIVE — MOBILE (max 680px)
   ============================================================ */

@media (max-width: 680px) {

  .site { padding: 0 1.25rem; }
  .page { padding: 2rem 1.25rem 5rem; }

  h1 { font-size: 30px; line-height: 1.1; }
  h2 { font-size: 22px; }
  .hero-desc { max-width: 100%; margin-bottom: 2rem; }

  nav { padding: 1.25rem 0; }
  .nav-links { gap: 1rem; }

  .back-link { margin-bottom: 2rem; }

  .meta-row       { grid-template-columns: 1fr 1fr; }
  .stat-callout   { grid-template-columns: 1fr 1fr; gap: 0.75rem; }
  .stat-callout-4 { grid-template-columns: 1fr 1fr; gap: 0.75rem; }
  .stat-number    { font-size: 26px; }

  .hypothesis-item { grid-template-columns: 22px 1fr; gap: 0.75rem; }
  .process-step    { grid-template-columns: 28px 1fr; gap: 0.75rem; }
  .result-grid     { grid-template-columns: 1fr; }

  .img-grid-2 { grid-template-columns: 1fr; }

  .cta-section { margin-top: 2.5rem; padding-top: 2rem; }
  footer { flex-direction: column; align-items: flex-start; gap: 1rem; padding: 1.5rem 0; }

  /* Hero */
  .hero         { grid-template-columns: 1fr; padding: 3rem 0 2.5rem; gap: 2rem; }
  .hero-name    { font-size: 34px; }
  .hero-stat-group { border-left: none; padding-left: 0; flex-direction: row; flex-wrap: wrap; gap: 1.5rem; border-top: 0.5px solid var(--border); padding-top: 1.5rem; }
  .hero-stat-group > div { flex: 1; min-width: 90px; }
  .hero-stat-value    { font-size: 24px; }
  .hero-stat-value-sm { font-size: 16px; }
  .section-header { padding: 3rem 0 1.5rem; }

  /* Profile */
  .profile         { grid-template-columns: 72px 1fr; gap: 1rem; padding: 2.5rem 0 2rem; }
  .profile-img     { width: 72px; height: 72px; }
  .profile-text h2 { font-size: 18px; margin-bottom: 0.5rem; }

  /* Case cards */
  .case-card    { grid-template-columns: 1fr; padding: 1.25rem; gap: 1rem; }
  .card-title   { font-size: 18px; }
  .card-visual  { border-radius: var(--radius); }
  .metric-value { font-size: 20px; }

  /* Card visuals */
  .vis-phone      { width: 48px; height: 90px; padding: 8px 5px; }
  .vis-phone-bar  { height: 6px; }
  .vis-pill       { font-size: 11px; padding: 3px 7px; }
  .va-funnel-label{ width: 64px; }
  .va-funnel-bar  { height: 8px; }
  .va-pill        { font-size: 10px; padding: 2px 6px; }
  .vis-bar        { width: 28px; }

  /* Experience */
  .exp-row  { grid-template-columns: 1fr; gap: 0.2rem; padding: 0.9rem 0; }
  .exp-role { text-align: left; }
  .exp-year { order: -1; }

  /* CTA row */
  .cta-row { flex-direction: column; align-items: flex-start; gap: 1rem; padding: 2.5rem 0; }

  /* Moovel */
  .solution-item { grid-template-columns: 1fr; gap: 0.75rem; }
  .time-visual   { grid-template-columns: 1fr; gap: 1.5rem; padding: 1.25rem; }

  /* LogTen */
  .status-visual { grid-template-columns: 1fr; gap: 1.25rem; padding: 1.25rem; }
  .arch-visual   { grid-template-columns: 1fr; gap: 0.75rem; }
  .rollout-steps { overflow-x: auto; -webkit-overflow-scrolling: touch; padding-bottom: 0.5rem; }
  .rollout-dot   { width: 34px; height: 34px; font-size: 16px; }
  .rollout-line  { min-width: 16px; flex-shrink: 1; }

  /* Disney */
  .persona-flow  { grid-template-columns: 1fr; gap: 0.75rem; }
  .persona-arrow { display: none; }
  .tension-visual{ grid-template-columns: 1fr; gap: 0.75rem; padding: 1.25rem; }
  .tension-middle{ display: none; }

}

/* ============================================================
   RESPONSIVE — TABLET (681px–860px)
   ============================================================ */

@media (min-width: 681px) and (max-width: 860px) {

  .site { padding: 0 1.5rem; }
  .page { padding: 2.5rem 1.5rem 5rem; }

  h1 { font-size: 36px; }
  h2 { font-size: 24px; }

  .hero      { padding: 4rem 0 3.5rem; gap: 2.5rem; }
  .hero-name { font-size: 38px; }
  .hero-stat-value { font-size: 28px; }

  .profile         { padding: 3.5rem 0 3rem; }
  .profile-text h2 { font-size: 20px; }

  .case-card    { padding: 1.75rem; gap: 1.75rem; }
  .card-title   { font-size: 19px; }
  .card-visual  { border-radius: var(--radius); }
  .metric-value { font-size: 20px; }

  .meta-row    { grid-template-columns: 1fr 1fr; }
  .stat-number { font-size: 28px; }
  .exp-row     { gap: 1.25rem; }

  .persona-flow { grid-template-columns: 1fr 24px 1fr 24px 1fr; }

}